You are probably reflecting on the idea of hiring an SEO and web positioning company that helps you provide greater visibility to your business website or your eCommerce.
And this is a really important choice. Since, in addition to the economic cost that it implies, the time you can lose in front of your competitors choosing a mediocre SEO Agency is also very high.
In this article, you will learn everything you need to know in order not to make a mistake in your choice. We will talk about what an SEO company does, aspects to which you should pay attention and the average price of its services. We started! 👇
By developing SEO and web positioning strategies, it is possible to bring your company's product or service to a greater number of people. No cheating or cardboard, just specific knowledge of search engine optimization.
But, unfortunately, many “marketing agencies” have wanted to join this SEO trend, offering services that are really ineffective and oriented solely to their particular benefit.
At Digital Piloto we are an SEO company that offers positioning services and other types of strategies. But, above all, we are a company that uses SEO to maximize the benefits of its own business. This being our best cover letter.
After more than 15 years of experience in the sector, we have understood the importance of adaptation and the incorporation of new knowledge in order to implement effective positioning strategies. But, in a realistic way and together with our clients.
In SEO for companies, a great understanding of the client's business is of vital importance, and thus be able to align the interests of the client with the SEO objectives set.
📝 On the other hand. The fact of appearing in the first positions of Google when someone does a search on our services or products, not only gives us greater relevance against the competition. But it also guarantees us to be the main source of information about our services, products or company. to which the client has access.
The first step that any business usually starts in its online transition is to create a website. Regardless of the style and design, more or more beautiful or uglier, a functional page that can be used with total guarantees.
The next, and something tougher for many people, is to discover that the web if it is not optimized, will not receive traffic on its own. For the simple fact of existing.
In most of these cases, two things usually happen:
It can be really embarrassing to read about your business on generic portals or business listings. Imagine leaving all communication about your services or products in the hands of a third party. As well as your brand image and commercial communication.
Some examples of this type of portals can be professional directories, such as Yellow Pages, or business directories such as Google My Business, Bing Places, etc.
At this point, it is time to reflect. What if it were your website that appeared first?
▷ You would be in charge of providing the message and philosophy of your own company to the general public. 100% in line with your interests and brand image.
▷ You will be gaining traffic and potential customers to your competition. You can aspire to appear in the first positions for organic words that are directly related to your business and that can lead to higher sales for it.
💡 In short, the fact of not having the services of a professional SEO company implies that you are not 100% in control of the type and nature of the information released on the internet about your business and that, in turn, you are failing to earn a significant amount of traffic, which can translate into the greater present and future benefits for your business.
This is, without a doubt, a worse starting situation. Not only do you lose control of what is said about your services and products, and the derived web traffic, but users have an already formed opinion about the leader of your segment. And he will be the one who plays with the information to his advantage.
If the first result in Google is that of your competition, your potential clients will not consider you as their first option or a prominent option. They will value your rivals much more positively.
It is the opportunity cost of not providing the time, effort, and resources necessary for good positioning in a “market”, the online one, in which positioning is everything.
💡 For this reason, the professional support of an SEO company to help you start planning your web visibility strategy is essential. To help you or teach you how to make your website appear in the first positions when the user searches for the products or services or that you offer.
The main objective of the services offered by an SEO company is to increase the capture of traffic by optimizing the website. And, although it can be described in this concise way, it hides numerous tasks and unknowns that you should know before evaluating your hiring.
In the world of SEO, it is possible to divide it into two large areas or blocks of knowledge. Therefore, when you go to request more information from an SEO company, ask about their specialization and experience in these two fields.
The SEO On-Page refers to actions carried out within the website itself. That is, the strategies will be aimed at improving certain internal factors. How can they be:
It is important to hire an SEO company that has a specialized team in this sector since it has a very significant weight in the overall result of the positioning. In addition, the type of tasks is usually very specific.
In this field, it is possible to find tasks such as content writing. A really key aspect. Hire web positioning companies that have SEO writers capable of carrying out copywriting that will make you fall in love and, in turn, attack important keywords for your business.
On the other hand, it is possible to find the so-called SEO Off-Page. Which takes care of all those factors external to the website itself.
Yes, those that analyze the relationship of other web pages with your site. Since Google gives a better positioning to those online sites that receive more links from other pages.
That is why the best SEO companies are those that also have a staff specialized in obtaining links, reviews, and mentions of all kinds for their clients.
And it is that SEO Off Page is usually one of the most forgotten aspects and that has greater importance in the organic positioning of a website.
Our recommendation is that you hire an SEO company with experience establishing effective link-building strategies. In fact, it is one of the most important SEO services.
Do not be afraid to go deeper with your questions, they can really help you to know the degree of real knowledge of the supposed SEO agency that is offering these types of services.
If they are experts, they will attend to you in a didactic way about any aspect or specific need you have for your business. Or at least, that's our style. 😃
Continuing with this extensive informative post on SEO companies, we would like to highlight the benefits that having the help of an SEO company can bring from a perspective of creating and protecting your brand.
And it is that the SEO of a web page is not about the intentional manipulation of certain parameters to deceive Google, but about understanding the search engine's algorithm and being able to “speak the same language”. That it identifies you and shows the correct information in front of users, your potential clients.
The fact hires an SEO expert, will guarantee the total security of knowing that your company will be the first person to talk about your business and goals. That other search results will not appear above you with information written by third parties.
That is, you are going to be the spokesperson for your services or product. Avoiding any kind of misunderstandings.
From the type of products that your company sells, where to find the physical stores or ways to acquire the products, to hours and customer service channels, as well as other types of more specific information for each sector.
👉 You already know that, nowadays, the user always goes to Google as a first option to find out about any topic.
When the SEO company makes your website appear in the first results for certain products that you sell, anyone who searches about them on Google is going to end up knowing and finding you.
As if it were a large luminous sign in the middle of the night, you will attract the attention and visits of many more people. And it is at this point when the aesthetics and usability of your website really come into play. But not before.
👉 Your website must be the first reference of your brand. The information collected on a third-party page to capture backlinks, use it only as a Linkbuilding strategy.
If you have a comprehensive Online Marketing Agency, you will take the usability, positioning, and branding of your website to the next level. Generating a very positive impression that can condition your purchase intentions.
📝 For example. Imagine that you sell luxury shoes, with some very specific badges. The fact of having a web design according to the aesthetics of your shoes, with a website that loads quickly and that, in addition, appears in the first positions when someone introduces the specific term of that type of shoe will determine a large part of the success. of your online business.
Don't leave it to chance. It never usually works out.
First of all, a small qualification should be made. And, when we talk about SEO companies, we are referring to agencies of a very diverse nature, and whose prices can be really different. Depending on its size, reputation, experience, and complexity of the tasks to be carried out.
However, we will provide a fairly generic price series for the sector in Spain. In this way, you will be able to know if the budget that they are sending you fits with the average of the sector, or on the contrary, it presents particularities that make us suspicious. Both above and below.
It is usually the starting point of any web positioning project for web pages that have already been created. It is a complete scan of your website in order to understand the sector of your business, the visibility of your site online, and its position compared to the competition.
💡 An SEO audit provides a clear image of the status of the page, both in the eyes of Google and in the eyes of the user who visits it. Analyzing, in detail, each and every one of the aspects that influence its web positioning.
Some of the tasks that are executed within it are the following:
If you want to know a real example of a professional SEO audit, you can consult this complete post in which we show you how we do it for our clients in Digital Piloto.
👉 The average price that SEO companies usually charge for this service for small and medium-sized websites varies between € 300 and € 600. The price can amount to several thousand euros for portals with tens of thousands of URLs.
And we do not recommend skimping on this first step, since a bad diagnosis is a perfect prelude to ineffective strategies and a waste of time and money.
Keyword Research or keyword research is the process by which an SEO company researches the sector of your business looking for the terms on Google that have increased demand and establishes a strategy to optimize your content for those specific terms.
In SEO, everything, absolutely, has to be measured and grounded according to the "laws of Google". In this section, the focus is on WHAT. That is, what works and how people search for the type of product or service that you offer.
And without this detailed study, it is not possible to understand which keywords are the best in the sector, or how to find a long tail [here we tell you what long tail is ] that will help you gain positions at the beginning of your business.
👉 The price for this service may vary depending on the hours required. Again, the size of the site and complexity of the sector will influence, although you can calculate an average price of € 35 / hour of work.
However, many SEO agencies offer complete packages, which can save costs by hiring your comprehensive monthly web positioning service. Find here all the information.
It is usually the most chosen format by companies that hire SEO and web Ranking. And, in many cases, the subscription to this type of rate for X months, includes the initial SEO audit for free in it.
👉 Depending on the nature of the SEO Company, it is possible to find one or other rates. These are approximately the standard for Spain.
Naturally, there are many other isolated actions that can be carried out independently. In this case, we recommend you arrange a meeting and ask for the price of each of your specific needs.
✔️ An effective communication SEO Company - Clientis the basis for the success of the proposed strategies!
Finally, and with the aim of creating the most complete guide on SEO companies on the internet, we would like to give you a series of tips that can help you not fail in your choice.
As an SEO Agency, we are aware of what works and we would like you to find another agency that meets these quality standards if it is not us. Pay attention to these details 👇
When it comes to working for other people, clients are the greatest guarantee of the professionalism of the service offered.
We do not recommend that you hire services with an SEO company that does not show its portfolio proudly and openly, teaching you what strategies they have used and the result of them in each specific case. Especially if it is a client with a business that has similarities to yours.
💡 Another aspect that you should evaluate positively is the entity or level of companies that have contracted to position services with said SEO agency. If other large companies have trusted these people, it is because the level of performance and excellence is remarkable.
At Digital Piloto we show our Portfolio in a 100% honest and real way. Take a look at some of our work in the past!
Probably the second most important indicator when assessing the degree of competence of an SEO company.
Would you trust a carpenter whose office was made with crooked and poorly assembled furniture? 🤔
In the same way, hiring an SEO company that is not well-positioned in Google we do not consider to be a too smart decision. Since, if they are not able to position themselves, how are they going to do it for your company?
And in this case, the cotton test is as follows.
Search Google for terms related to the sector. Example SEO Agency + city or Web Design + city. Check if that SEO company is well-positioned for its physical city where it is located.
❌ If you are not able to find it in the top 10 of the search engine, we recommend looking at another agency.
This point may be somewhat more compromising, but we would like to give you our opinion in this regard.
The fact that an SEO company is of recent creation does not imply, far from it, that it has less or worse knowledge with respect to an agency already consolidated in the sector.
📝 However, the latter will have faced, with total security, many more clients and different causes, guaranteeing a greater capacity to solve problems, readaptation of strategies, and effective forms of communication with their clients.
💡 For this reason, we believe that it is a factor that you should value. Normally, if they are consolidated SEO companies, they usually highlight it in their advertising slogans or at some point on the website as a sign of authority in the sector.
The type of business form with which you are going to hire your SEO service marks many of the aspects of the strategy and the way of working.
In general, we can highlight the characteristics of each of the forms.➤ Autonomous
Last but not least, take a look at the opinions of their customers posted on the web. As far as reviews are concerned, we recommend that you pay special attention to their Google My Business listing.
There you can find verified opinions left by clients who have already contracted any of these services with these SEO companies. Pay attention to how he handles the response to negative opinions. This will also give you an idea of the mood of the agency and how it acts in the face of various problems.
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