By Digital Piloto | Posted on April 20, 2023
When we search for something on Google, we are presented with a list of results that we scroll through to find the information we are searching for. However, this is only sometimes the case. Google has introduced SERP (Search Engine Results Page) Features which allow data to display in a non-standard format. But what are these SERP features? And how can they impact a business’s digital marketing efforts? This blog post will explore the different SERP features and their importance in digital marketing.
One of the most noticeable SERP features is the featured snippet. This answer box appears at the top of the search results page containing a summary of the answer to the query. A featured snippet can significantly increase a website’s visibility on Google and drive more traffic. It’s essential to optimize the website content to have the potential to appear in the featured snippet.
When an image search is conducted, Google displays an image pack with multiple images relevant to the search query. Clicking on photos will create a new search result page of related images. Businesses must optimize their images, both in relevance and quality, as images are displayed prominently on the search results page.
The Knowledge Graph enhances the search experience by providing relevant information related to the search query in a structured manner. This SERP feature is prominently displayed on the right-hand side of the search result page. Providing detailed information about a business or product in a structured way can lead to enhanced visibility on Google and increased traffic to the website.
Google displays video content related to the search query on the search results page. Clicking on any video thumbnails will create a new search result page containing additional video content. Optimizing video content on businesses’ websites is essential, which may appear prominent on a search results page.
The Local Pack SERP feature is highly relevant for businesses with a physical presence. When a location-specific query is entered, Google displays local search results. By optimizing the content on their website, companies can increase their visibility in the Local Pack, leading to potential increased website traffic and physical store visits.
SERP features can significantly impact an organization’s digital marketing efforts. By optimizing website content, businesses stand a better chance of being displayed in a SERP feature, leading to increased website visibility and traffic. Companies must understand the different SERP features and optimize their efforts accordingly. The importance of SERP features in digital marketing cannot be overstated, as they allow businesses to stand out from the crowd and attract potential customers.