Local Pack

By Digital Piloto | Posted on July 20, 2022

A collection of three local business listings that appear for local-intent searches like “SEO Company near me.”

SEO Glossary


SEO Glossary


Featured Snippets
SEO Glossary


Google Business Profile
SEO Glossary


Google's Local Pack

Global expansion through digital marketing and advertising is a great method to expand your firm’s presence across the world. However, they may also assist you in growing your local audience and allowing potential consumers in your neighborhood to learn about you. According to Google, around 46% of all online searches have a locational aim, indicating that their users are looking for services, information, or other content specific to a place.

These are separate from the organic listings and can only be achieved through Google Business Profile.

What is Google’s Local Pack?

The Local Pack is a Google feature that shows up to three local business listings in response to certain searches. For example, if you search for “pizza near me,” you might see a Local Pack with three pizza places in your area.

Local pack results usually include the business name, address, phone number, and average rating. Sometimes they also include additional information like opening hours, price range, or pictures. Google Business Profile listing results are different from organic results in that they are not determined by traditional SEO techniques. Instead, they are based on Google’s interpretation of the business’s online presence.

To appear in the local pack, businesses must have a verified Google Business Profile listing. Once a listing is verified, businesses can optimize their listing by adding photos, descriptions, and other relevant information.

Appearing in the local pack can be a great way to attract new customers, as it puts your business in front of people who are already interested in what you have to offer.

Example: SEO Company in Fremont

top Fremont SEO Agency

Optimizing your Google Business Profile for Google’s Local Pack

If you’re looking to improve your chances of appearing in the local pack, there are a few things you can do:

Optimize your Google Business Profile listing

Make sure your listing is complete and up-to-date, with photos, descriptions, and all relevant information.

Encourage customer reviews

Customer reviews can help improve your ranking in the local pack, so it’s important to encourage them. You can do this by sending follow-up emails after a purchase or transaction, or by posting signs or prompts in your store or office.

Local Pack Customer Reviews

Promote your location

Make sure your website and other online properties (such as social media profiles) list your correct business name, address, and phone number. Consistency is key here, as even a small discrepancy can result in a lower ranking.

Build citations

Citations are mentions of your business name and address on other websites. The more high-quality citations you have, the more likely you are to appear in the local pack. You can build citations by listing your business in online directories, getting listed in local publications, or being mentioned on relevant websites.

Get involved in your local community

Google takes into account your business’s involvement in the local community when determining local pack rankings. So, if you want to improve your chances of appearing in the local pack, get involved in your local community. This could mean sponsoring a local event, volunteering for a local nonprofit, or simply being active on social media.

While there’s no guaranteed way to get into the local pack, following these tips can help improve your chances. And remember, even if you don’t appear in the local pack, you can still attract customers with a strong organic listing. So, focus on creating quality content and building a robust online presence, and you’ll be sure to attract new customers.

Do you want to learn more about how to improve your chances of appearing in the local pack? Contact an experienced SEO company for help.