It has never been more affordable to become a digital entrepreneur, launch your business online, or expand your company to new clients, all over New Zealand and around the world.
With more and more e-commerce tools and platforms, your journey to becoming a digital entrepreneur will not necessarily require you to understand coding or need to make large investments to create your virtual store online.
A digital entrepreneur turns out to be an entrepreneur based on their online business model. That is, it is mainly focused on the Internet, which allows it to reach an increasingly wide audience. Something that, for example, would be more complicated if you kept your business limited to physical space.
But what does it take to become a digital entrepreneur? Will everyone who has a good business idea automatically is a good digital entrepreneur?
This is precisely what we are going to answer in our article, helping you as much as possible to understand the steps that must be taken, to "dive" in the best possible way in this new and attractive space, such as digital entrepreneurship.
Realizing a little better what a Digital entrepreneur is, now understand what are the best tips to follow if you want to take the next step, as an online entrepreneur or investor.
Therefore, these are the steps that more and more successful digital entrepreneurs in Dubai are taking, avoiding basic mistakes in planning and implementing their online project:
The Internet is a very competitive space. For this reason, and to attract people to your business, your project must offer value or respond to a need of your potential clients.
Whether you're selling a service, promoting your business, or selling products outright, know that you will compete against other digital entrepreneurs. Therefore, if your business idea is useful, innovative, technological and if it reaches your target audience with quality, you will be closer to being able to obtain your leads and convert them into sales.
If you think you already have an innovative idea, which has been tested and studied to enter the market with quality, the second step is to do planning your project online How much money is available to invest in the development of your website or online store?
Therefore, you will need to establish a solid budget to be able to take the first steps as a digital entrepreneur. The good news is that hosting services, website builders, and even online advertising has never been as accessible as they are now.
This is a decisive step, which can determine whether your online business will be successful or not. Fortunately, New Zealand digital entrepreneurs have access to some of the best and largest e-commerce platforms in the world, such as Woocommerce, Shopify, or Wix.
On all these platforms, you will have the following advantages so that, in a few hours, you can create the ideal website for your business model, which corresponds to your expectations and those of your customers:
One of the biggest secrets that successful digital entrepreneurs have is that they always try to generate organic traffic, that is, to make it possible for their potential customers to come to their website or online store for free.
However, for this to happen, it is crucial to adhere to SEO Best Practices, maximizing the chances that you will have to position yourself ahead of your competitors on major search engines, such as Google.
As an example, how many times have you bothered, in an online search, to go to the second or third page of Google results? This is explained because people have a natural tendency to click on the websites that appear first, in the results presented by Google.
Now if you intend to drive organic traffic from anyone interested in your business keywords, it is crucial to respect and maximize SEO best practices. By the end of the month, you will get lots of people on your website, without having to invest money to generate paid traffic for your online business.
It is not enough to be able to create a very attractive online store or even to be able to attract a lot of organic traffic to your online business, you must present a credible image. Otherwise, if your website is not well built or poorly managed, you will lose customers every day.
In this way, you will have to bet on the projection of your business with quality, starting with the name and ending with the service/product that you intend to sell to the public. Numerous strategies will greatly increase the credibility of what you are presenting.
These are some examples of the good practices and strategies that UAE entrepreneurs are implementing in their online businesses:
Right now, many digital entrepreneurs confess that the most difficult thing is not even creating their website or online store. But yes, the way your services or products will be able to reach your target audience.
If, as already highlighted, organic traffic should be a mandatory approach for online entrepreneurs, the truth is that this traffic, even relevant, can take months or even years. Therefore, to start your online business or project on “full gas”, you will need to invest money in paid traffic.
There are several options for you to attract potential customers to your website. Although the best way to start is to invest in Facebook or Google Adwords ads.
By investing in exposure time for your ads on two of the world's largest platforms, you will reach your audience quickly and effectively, if the ads are done right.
The big advantage of being able to invest in ads on these giant platforms is that you will have the opportunity to choose the demographics of your target audience. For example, if you sell women's clothing, in Facebook or Google Adwords ads, you can choose to have your advertising reach female audiences of certain ages, behaviours, and tastes.
Finally, you must understand the enormous importance and potential that email marketing strategies and increased sales (selling one product after another) can have on the overall results of your online business.
By doing email marketing, and thanks to the information you will receive from online store builders, such as Shopify, you will know which emails are from your customers or from people who, for one reason or another, have stopped buying your product...
In other words, you will have the opportunity to "increase sales" or create a connection with a customer who has already bought or has been trying to buy what was present on your website, always through a planned sequence of emails.
One of the good email marketing strategies is to offer exclusive promotions to your previous customers, especially for products or services that are related to the interests you already know of that same customer.Audio Version : [audio mp3="https://www.digitalpiloto.com/blog/wp-content/uploads/2020/11/what-are-the-steps-to-become-a-digital-entrepreneur-audio.mp3"][/audio]
Digital Piloto, November 6, 2020
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