Webinars: Why Are Digital Marketing Companies Inclining Towards It?

Webinars: Why Are Digital Marketing Companies Inclining Towards It?

A Video session or a phone call? What would you prefer if it comes to persuading a client?

What is the most beneficial way of converting potential clients or generating leads?

Why are SEO agencies in Kolkata shifting toward webinars as their digital marketing strategy and finding it beneficial, too?

Think deeply.

Till then, I will let you dive deep into the advantages of marketing through webinars or engaging with a client through the same.

Webinars are always fruitful when it comes to B2B talks.

Around 73% of marketers consider webinars a great source of generating quality leads and convert 5% to 20% of leads into buyers.

(Source:-  https://www.ringcentral.com/us/en/blog/webinar-statistics/).

So, are you ready to have some alluring benefits of using webinars as a powerful digital marketing tool? Let's save time and keep reading the comprehensive blogs.

 Top Digital Marketing Agencies

Turn On the Webcam and Start Getting Engagements!

What’s a Webinar?

Webinar is a web-based seminar conducted over the internet and helps companies have some interactive sessions with their clients.

With the advancement of technology, webinars are trending and are becoming an effective digital marketing strategy in various digital marketing companies in Kolkata 

Let's explore the advantages of using webinars to promote the products or services of a digital marketing company or any other business.

  • Excellent Engagement

With the help of face-to-face interaction, engaging clients well and guiding them best about a product or a service is relatively more straightforward.

An entrepreneur can share a presentation that showcases the proper explanation of their product or service through webinars and get an opportunity to increase the clients' engagement towards your brand, product, or service.

  • Boosts Leads

As webinars are interactive and engaging, they don't let the audience feel monotonous, which may happen in a conversation over a phone call.

Through engaging webinar sessions, there are higher chances for an audience to become your prospects quickly. The best part is that the participants of the webinar are required to provide their contact details. With contact information, businesses can contact clients in their marketing efforts and get higher leads.

So, webinars are the most potent digital marketing strategy to generate leads for the business in the present scenario.

  • An Opportunity to Expand the Network

For better networking, webinars are the best idea to go for. With the enhanced product or service promotions, businesses can build their network by inviting B2B entrepreneurs, industry experts, and clients to participate in the webinars.

Networking through webinars uplifts a brand's reputation and helps them with increased ROI and excellent productivity, hence a higher sales graph.

 Digital Marketing Agency


After reading this informative blog, if you plan to conduct a webinar, it's a great time to do it. Connect with our experts now for more knowledge on the topic and to make your webinar even more effective.


Digital Piloto, September 28, 2023

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