A catchy and creative headline is a must for landing pages. The landing pages are to attract the audience, and the headline is the primary element that catches the eyeballs of any visitor.
Visitors don’t have much patience when they find a webpage running slow. A slow speed may hamper conversions, so handling the page load speed is better.
Too many words or text on a landing page can ruin the speed of the page. On the other hand, the use of excessive word count loses the interest of the visitor.