5 Basic Things you should know before Running a Facebook Ad
Frequency:
Number of times a single user sees your Ad.
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Conversion:
When a user visits your landing page through your Ads and becomes a customer!
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Click-through Rate (CTR):
The number of clicks that your ad receives divided by the number of times your ad is shown
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Cost per Click:
It is the actual cost of a click, should be low as possible.
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ROI (Return on Investment): Total conversion divided by your advertisement cost
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