Transforming New Zealand’s Education System Into A Whole New “Business Generation”

Education Business

Is this the right time for Transforming NZ Education Business Digitally?

While New Zealand brings a number of advantages alongside providing quality education to both natives and outsiders, the courses that have been more in demand over the past few years are the ones most focused on by the Government of New Zealand.

Here’s a brief overview:

[caption id="attachment_157" align="aligncenter" width="436"]departments of education (Source: Ministry of Education, New Zealand)[/caption]

This study is based on enrolments of international students in the existing departments of education provided by top universities of the country, including the University of Auckland (world ranking 81st), the University of Canterbury (world ranking 401), Auckland University of Technology (world ranking 251), Victoria University of Wellington (world ranking 501), Massey University (world ranking 531), and the University of Otago (world ranking 201).

As we can see, arts and business studies alone add up to 49% of total international enrolments in New Zealand. Let’s have a look at the prospects of business studies alone that have been trending in the international domain:

NZ international students graduated in 2018

Accounting, management, and the operations and supply chain are the main domains of worldwide interest preferred across the globe for pursuing a degree in business studies from New Zealand. However, alongside human resources, we can see that international business and marketing, have great prospects for future outcomes.

With the onset of the pandemic in 2019, the online era has taken over more than 90% of business domains across the globe, and hence expanded the possibilities of international market reach. Hence, with larger enrolments in the international business and marketing departments, at least a steady growth in digital expansion can be foreseen.

And, how exactly can digital marketing be profitable in the education sector on an international basis? First, let’s take a look into the major points any student (or a parent) considers while selecting an online educational platform:

[caption id="attachment_159" align="alignnone" width="842"]online educational platform (Source: Statista)[/caption]

Also, here are the major points considered by colleges, institutions, and universities when providing online courses:

[caption id="attachment_160" align="aligncenter" width="653"]online courses (Source: Statista)[/caption]

With more than 90% of corporations now using online learning compared to only 4% in 1995 (as shown in studies by LinkedIn & KPMG 2015 &2018), the business sector is bound to be one of the biggest roots of growth and expansion in the online education industry this decade.

Hence, the transformation of these business courses provided by these top-ranked universities in New Zealand into online business courses can prove to be a major asset. And more so, if these courses are marketed digitally, which helps in reaching out the maximum number of students across the globe within a short span of time.

Furthermore, the inclusion of "online" international business and "online" marketing courses, in particular, will prepare the current generation for various aspects of online business beforehand.

The bottom line:

Digital marketing for "digital business" courses from an early stage will help set the digital mindset among the youth of this generation as well as generations to come, thereby leading to a vast scope of transformation in all business aspects throughout the globe. Plus, the advantages are enjoyed by both providers and clientele.

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Digital Piloto, February 16, 2021

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