Top 5 Common Technical SEO Challenges for E-commerce Websites

Top 5 Common Technical SEO Challenges for E-commerce Websites

Post the lockdown of COVID-19, did you notice that the demand for online stores is becoming of utmost importance? Does your business run online? To become a successful E-commerce business holder, your website must perform flawlessly.

Do you have more than two items to display? If yes, then it is high time to handle those pages effectively. Then, the importance of technical SEO comes to the limelight.

The high complexity makes handling an E-commerce website challenging. Joining hands with a reliable digital marketing company in Kolkata and your knowledge can help your business stand out.

Are you not aware of some of the most common technical SEO challenges an E-commerce site can come across? Below are five common ones that you need to tackle:

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Does the Loading Speed of Web Pages Make a Difference?

Yes, it is the loading speed of web pages of your E-commerce website that creates a difference in rank in search engines. Too slow websites may get sidelined by visitors. If you want your website to hold a good rank on Google, then better ensure fast loading speed.

It will also ensure better conversation rates. Some of the best ways to improve the loading speed of your web pages include:

  • Optimizing images and videos
  • Investing in customer delivery network
  • Working on server settings

Working on security also matters in terms of web page ranking.

Is Website Security Considered a Prime Factor in SEO Ranking?

Day by day, the World Wide Web network is getting advanced. Thus, users are looking for highly secure websites to visit and make purchases. Does your E-commerce website make use of HTTP?

If yes, then upgrade it to HTTPS soon to enjoy a high improvement in the ranking. Amazingly, Google prefers websites with HTTPS to HTTP. Websites not having HTTPS may hardly get encryption.

HTTP websites are displayed in red color which indicates high insecurity to users. Some of the best ways to convert your website to HTTPS include getting an SSL certificate. You may get help from a reliable SEO Company in Kolkata to get in touch with a certification authority.

Does Lack of Proper Product Description Result in Poor SEO Ranking?

Yes, without a proper and detailed product description; your E-commerce website will hardly get a good ranking. This may put your business at a probability of gaining a rank in the top 10 SEO queries.

Want your website to become visible in the top searches of Google queries? Then do not think twice about adding a meaty description of the item available in the cart. Also, add a crystal clear image of the product that you are selling.

For a better outcome, the word count of the description can exceed the default word count. It will add to the weightage of the uniqueness of the content. Navigating the sidebar, footer, and text on a blank product page will help in coming across default word count.

Try to include quality content without copying the stuff from other E-commerce websites.

Do Product Reviews Impact SEO Ranking?

Without product reviews, it is difficult to achieve an appreciable SEO ranking on Google page. E-commerce websites with hardly any reviews have higher chances of missing a large audience.

Taking help from a reliable SEO Company in Kolkata will provide you with a detailed description of the importance of reviews. As an E-commerce site operator, allow users to leave unique reviews along with letting in easy purchasing.

Review pages hold higher chances of getting the top search results than simple selling pages. Reviews from users help in keeping the product page live, which affects the SEO rank positively.

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Does Your E-commerce Website Lack in Speaking URLs? Be Careful!

Lack of speaking URLs is also a great factor that results in losing SEO rank. Speaking URLs refer to those URLs that are keyword-friendly. It speaks a bit about the product for the convenience of visitors.

With rising competition in the market, it is essential to make your profile unique to the search engine. Not unique content, but unique URLs will also play a great role in achieving good SEO ranking.

In All!

These are some specific common technical SEO challenges that maximum E-commerce websites come across. If you are also coming across any of these issues but cannot fix them, then relax!

Make your way to a reliable and trustworthy digital marketing company in Kolkata like Digital Piloto. Get in touch with experts to achieve your goal.

 

Digital Piloto, November 16, 2023

 
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