Today, organizations worldwide look up to digital marketing as an effective tool to grow in the market with the help of strategic and innovative campaigns. Every brand desires attention from their targeted audiences, yet some fail to do so. Here’s a list of 10 dynamic digital marketing campaigns that paved their way to success with their ideal digital marketing strategies-these are bound to inspire you to rethink and recreate your idea about strategic digital marketing for your own business growth, too:
Compared to the traditional carmakers that have existed in the market since years, for example, BMW, Audi, Volkswagen, and many more, Tesla has achieved an enormous rate of success in the market within a very short time, with over 5.1 million followers on Twitter. What makes it stand out from these top brands in the market? Tesla’s founder and CEO, Elon Musk, himself. He is such a personality who connects everything with the audience in a very personalized and touchy manner.
First, he reveals his “master plan” of investing more and more in the research and development of developing an affordable car that would be made available in the market as soon as possible. Second, he is never shy to keep posting and updating about the on-goings of his life on social media in a decent way, rather than posting promotions, events and product launches all the time. This is a great way to keep his audience engaged as well as get them to feel a connection with the brand through his posts. With over 33 million followers on Twitter, customer engagement is a great way to get their attention and involvement in brand marketing online.
A coaching business worth 30 million dollars that claims to provide “superpowers for Entrepreneurs” founded by Sam Ovens. He believes in driving traffic in both emotionally and logically appealing manners to his webinars that prove to be literally convincing as to why one should try out his courses.
He insists his students speak up their success stories instead of the why-you-should-choose-me traditional technique of attracting hype. His mind-blowing storytelling capability and the smartness he has shown when it comes to Facebook Ads are a real mood-setter! He is a living proof of how investing in someone who is more or less your carbon copy (in terms of mindset), knows your target audience- their dreams, fears and desires, and is super relatable as well as approachable, can help you gain the customer engagement you might be struggling to achieve.
Yes, even a high-end tech company like Google realizes the importance of building an emotional connection with its users. Their Loretta ad campaign during the 2020 Super Bowl that was covered by CNN, USA Today, and many more, touched the hearts of millions as their own employee’s grandfather’s real audio stated how using Google Photos made him relive the past experiences with his late wife.
Connecting with the audience with real-life imagery in an emotional manner also connects them directly to emotions like care, trust, faith and loyalty. Such marketing campaigns, thus, help not just gain new users but also retain them along with the already existing ones. Considering how your products or services are really impacting lives and showcasing them out to your crowd will have all their attention towards what value you are bringing to them.
A travel forum that is vastly known for its influencer collaborations today, thanks to Mariah Carey who was the first celebrity to have used it back in 2015. On receiving 45,000 likes, she was quickly approached for collaboration with them, and the trend still continues. Today, with over 150 million users, 7million listings, and a total valuation of $35 billion, their site was actually launched when the founders couldn’t afford their rent!
Using humor combined with images of travel locations around the world, an innovative yet strategic digital marketing campaign boosts their traffic and customer engagement to great extents today. They’ve even hosted world-renowned celebs including Lady Gaga, Drake, Martin Garrix and Wiz Khalifa, to name a few. Being a crowd-sourced hotel business, they generate interest among their audience using travel destinations around the world. “Generate interesting content, and the dollars will follow!”
The Popeyes fast food chain launched a chicken sandwich in 2019 that created an amazing hype in the market. They started a genius marketing campaign to attract more attention, which they called the “Chicken Sandwich Wars”. In this campaign, they responded “Y’ all good?” after re- tweeting their competitor Chick- Fill- A’s post. Although they got no response from Chick- Fill- A, their post was joined by other restaurants e.g., Wendy’s and Shake Shack. Within 3 days, Popeyes gained around 25,000 new followers on Twitter, and their chicken sandwich sold out in just 16 days! They even gained a huge sum of $65 million from the sales. Strategically putting in some thoughts into how demand and scarcity can be generated with your products can prove to be the checkmate in your game. Cheers!
When it comes to newsjacking, Oreo never misses a promising opportunity! By the way, in case you’re wondering what “newsjacking” actually is, it means launching your marketing campaign after a news has broken, but before the media gives out more information on it. In their recent 2019 campaign, Oreo chose the Game of Thrones finale, and named it as #Game Cookies. They made their animation out of about 3,000 cookies, which was found to be quite impressive among the audience.
Such social media campaigns that can be related to popular and happening events in and around the market should not, however, be old news, which will, otherwise depict an old-school image to the audience and be unable to bag the targeted customer attention.
Being an age-old player in the athletic apparel industry, Nike is proud to have had a major 96% market in basketball footwear very recently, and still continues to have outstanding sales. Other than their brand reputation and product quality, their investment in Zodiac for accurate consumer data and analytics in order to target the appropriate influencers, for example, athletes Michael Jordan and Tiger Woods, for their marketing is what results in the true essence they deliver through their campaigns.
During the pandemic, they spread their message, “If you ever dreamed of playing for millions around the world, now is your chance,” in order to encourage social distancing. They’ve set the standards on how your customer research strategy and your understanding of their wants, needs and desires affect your sales directly.
Their very slogan, “gives you wings”, is indicative of the awe-inspiring stunts and athletic challenges around the world, the video content of which has helped them gain more than 9 million subscribers on YouTube, as well as a huge following base on Instagram and TikTok.
So, instead of working hard to pull away your audience’s attention from what they enjoy, why not try to make such a thing more enjoyable for them? That’s the marketing strategy that makes Red Bull stand out from the rest of the energy drinks available in the market.
Dove clearly understands the fact that women don’t just want to look better, they all want to feel better. Since their start with the “Real Beauty” campaign, Dove has taken things to a whole new level with their #Showus campaign that offers a more inclusive vision of beauty for all media and advertising purposes, with a collection of over 10,000 images of women and non-binary individuals from across 39 countries.
By joining a movement for a cause, and paying attention to the “bigger picture” that your customers might actually wish to achieve by using your product only as a “tool”, your actual worth might bring out your true potential too, right in front of you; just like this campaign almost doubled its worth to a whopping $4.5 billion valuation.
Among the most respected and brilliant marketing strategies of 2021 is Anheuser-Busch’s sudden unplanned transition from beer brewery to hand sanitizer manufacture during the global pandemic, with the help of which they gained a whole lot of brand awareness in the US, plus a large positive impact on the society.
By giving back to the society, you are giving your audience something to talk about. However, if you’re doing this for marketing purposes, be sure to analyze results as much as possible, to avoid controversies, before making it public.
The bottom line is, once you have a firm understanding of your target audience, draw inspiration from digital marketing campaigns and strategies tried and tested by the already experienced players in the market, so that you can conclude which strategy best showcases your brand’s true potential.
Digital Piloto, May 18, 2021
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