Top 10 Digital Marketing Automation Tools

Digital Marketing Automation Tools

Digital Marketing Automation Tools: Top 10 Tips to Remember

Good digital marketing has the ability to set you apart from your competition- and make you stand out in the market. However, it can be hard to keep up with strategies that work and which ones don’t. Often, it’s hard to focus on all of them at once, too. Maybe due to lack of time or energy to do it; or probably because it’s just not the right time for it.

Thankfully, digital marketing automation tools exist, to make things a lot easier for you and your team. Here’s a list of 10 such tools that deliver easy solutions to the automation of digital marketing.

1. Oracle Eloqua:

To Deliver Personalized Campaigns Across Multiple Channels. Oracle’s B2B cross-channel marketing solution, Eloqua allows you to plan automated digital marketing campaigns while adding the “personal touch” to them simultaneously. Oracle Eloqua will give you all of the required lead-management tools, and segment your audience in unique ways to convert them for sales. Plus, you can also keep track of reports and insights into a buyer’s journey so far.

2. GreenRope:

To Streamline And Simplify Marketing Automation. GreenRope is “the ultimate dashboard” you need for your business. This digital marketing automation tool is useful for completing all marketing automation and CRM in one place. You can manage your operations, sales, and marketing, all from one dashboard, therefore helping you visualize your performance, and make key decisions to take action.

Its key features include ● interaction tracking, ● event and project management, ● calendar booking, ● SMS marketing, ● surveys, ● video tracking, and ● predictive analysis. You can also try other options of this automation tool, for example, lead scoring, analysis, prediction, and engagement.

3. BuzzBuilder Pro: To Automate Cold E-Mail Campaigns.

BuzzBuilder Pro can be used by entrepreneurs, sales teams, and marketers, to find prospects, generate leads, and nurture them easily.

  • Its key features include
  • advanced email-marketing automation, a website form builder,
  •  tracking and analytics,
  • lead nurturing,
  • scoring and ranking,
  • social media marketing, and
  • hot-lead alerts.

4. BuzzPortal: To Automate Customer Engagement

BuzzPortal is a collection of over 15 different tools that help you nurture your leads. It not only works for digital marketing strategies like email marketing and social media marketing, but also for voice, fax, and more.

  • Key features include
  • link-tracking tool,
  • list manager,
  • landing page builder,
  • online surveys,
  • autoresponder, and
  • event manager.

5. HubSpot: To Generate Leads, Close Deals, And Manage Your Pipeline On Autopilot

HubSpot is an inbound marketing tool for turning outbound leads into inbound ones- and, it’s more than perfect for content marketing.

The basic and pro package features are more or less the same, except for marketing automation, goal-based nurturing, and custom workflows. You also get Salesforce integration, smart content, attribution reporting, user roles, A/B testing for CTAs, and A/B testing for emails.

Other key features include
  • revenue reporting,
  • custom-event reporting,
  • custom-event automation triggers,
  • predictive-lead scoring,
  • contacts and company reporting, and
  • event-based segmentation.

6. Infusionsoft: To Get CRM, Sales, And Marketing Tools Automated Together

With Infusionsoft, you can get everything organized, increase sales, and save time.

If you’re a small business owner or blogger, this tool is simply perfect for you. Infusionsoft makes it easy and simple for you if you want to create and execute a new sales or marketing strategy, to capture and close deals more quickly.

Save time by automating repetitive tasks like follow-ups, billing, contact management, and payments.

Digital Marketing Automation

7. LeadSquared: To Automate Customer Journey

LeadSquared is designed to help small and medium-scale companies keep their marketing and sales efforts aligned in place. You can easily capture leads from inbound emails, online campaigns, phone calls, your website, chat, and more with this digital marketing automation tool.

8. Act-On: To Seamlessly Nurture Your In-Bound And Out-Bound Leads

Act-On provides a cloud-based platform to connect inbound and outbound leads for managing your prospect-nurturing programs. You can try out tons of other helpful features too, for instance, landing page design. With the help of this tool, you can easily take your profits to the next level.

9. Bizible: To Track Your Marketing Interactions Across All Channels.

Bizible bridges the gap between sales and marketing.

AdWords ROI can be maximized, and multichannel tracking can be used if you want to get a full and clear-cut picture of both sales and marketing metrics.

Major features include keyword-level metrics for AdWords, as well as metrics for ad campaigns and content, parameters, lead histories, customized reports, and integrations.

10. DialogTech: To Automate Your Inbound Call Analytics

DialogTech is most suitable for voice-based marketing automation if you want to boost your ROIs with call automation and analytics. You can even optimize the voice interactions with Dialog Tech’s tools by keeping track of your accomplishments and making changes to adjust accordingly.

Its key features include ● keyword call-tracking, ● phone surveys, ● caller-profile data, ● reverse lookup, ● conversation analytics, ● in-call scoring, ● geolocation routing, ● voice broadcasts, ● SMS, and more.

Without keyword call-tracking, you may have no way of tracking such data over the phone yourself, other than manually recording calls and playing them back later. Even then, you’ll have to manually track how those customers react after hearing certain keywords!

By using such a digital marketing automation tool, you can spend more time and pay more attention focusing on other efforts that will improve your company’s success instead. Sit back and relax, as these tools streamline the processes for you. Pick the ones most suitable for your needs, and stick to them.

 

Digital Piloto, June 7, 2021

 
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