One is a process, and the other is a technique. Yes, digital transformation and digital marketing have such a minor difference, but both are equally beneficial to benefit a business. What would it be like to use robots for shelf inventory in the retail store, or to choose your favorite curtains for your bedroom by uploading the image of the type of curtains you need?
Isn’t it alluring?
This is the miracle of digital transformation. Digital transformation is a process of improving your business using the latest technology. Now, coming up to digital marketing. Digital marketing is a technique that is used to attract an audience by organically promoting your business.
So, today we shall therefore discover how both technologies function differently but for the same objective of assisting businesses today.
To improve the business physically, we require this specific process of digital transformation. So, come along with us and get some trending techniques used by businesses.
AI is an immensely incredible technique known for transforming the digital industry. This technique belongs to human intellect stimulation through machines. Artificial intelligence is used by companies to create accurate sales projections based on the client’s interaction, and past sales results.
Detecting frauds, developing chatbots on websites, and creating customized marketing and advertising messages for clients are all part of artificial intelligence that is helping businesses to reach heights.
Augmented and virtual reality is helping a variety of industries sincerely by creating a real-time environment for clients. It’s part of Artificial Intelligence. This results in increasing the potential base and ultimately growing the sales graph of the company. It’s not simply for the gaming companies. AR and VR are creating a boom in multiple sectors be it, travel and tourism, healthcare, retail, and so on.
The global IoT market is expected to grow from over $478.36 billion in 2022 to $2465.26 billion by 2029. This tremendous technology is providing aid to most businesses. For example, many manufacturing units are using robots that are connected to the Internet of Things. The reduced cost and increased output help the businesses to produce more in lesser time.
This increases productivity and boosts profitability indeed.
After learning about digital transformation, let’s move to the ways of promoting one’s business in a better way using digital marketing strategies. Companies can use the processes of digital transformations for engaging the audience by converting traditional ways into digital spheres. Digital marketing strategies add up to increased awareness, which helps businesses get highlighted among the audience.
Let us check some perfect strategies used by digital marketing companies to provide support to various businesses.
SEO is a brilliant method of promoting businesses by improving the quality and quantity of traffic on the website. They incline the audience towards a website or webpage using a set of researched keywords, and many other elements that help in increasing the visibility of the website on the Search Engine Results Page (SERP).
With this marketing strategy, businesses can offer offers, schemes, and other promotional event details by way of sending emails to clients. This drives clients to the store, or to the website which will ultimately increase the sales of the businesses easily.
The most crucial tactic in internet marketing is content. Posting informative, relevant, and SEO-driven blogs on the websites, and creating astounding webpages, make it alluring for the clients, and helps the business to get increased visibility, and hence sales.
Digital marketing strategies focus on creating a strong presence of the business on the social media platforms like Facebook, Instagram, LinkedIn, and so on. This is an incredible approach to promoting businesses on highly used online platforms to make businesses grow at a faster pace.
The bottom line says that digital transformation and digital marketing, both work for the same purpose of increasing businesses, but with quite different approaches.
Sanjay Dhar, December 29, 2022
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