Although running an effective Facebook ad campaign for generating more leads and sales might sound quite easy, you may not get the outcome you desire without a winning strategy in place. Facebook is among the biggest online advertising platforms today, with more than 3 million global companies on it. Facebook’s algorithms for ad success are designed by them, but your ad must be set up and executed appropriately. We’re among the best digital marketing companies in Kolkata, that will get it all done for you and your brand!
To optimize Facebook ads, the key metrics must be understood, first. The performance of the ads will be assessed, to determine if you are working towards the goal. Here are the ones that you should be aware of and understand.
This is the estimated number of times a single user sees your ad. How effective your ad is can be assessed with this metric, as well as tracking the number times the same person is shown the ad.
If you want them to visit a landing page, and they do land there because of the ad, then it counts as a conversion.
CTR is the percentage of users who click on your ad, leading them to the landing page or form. If this count is quite low, then it tells you that your ad is not of much interest to your target.
CPC is the actual cost of a click. As an advertiser, this should be as low as possible.
Advertisers can pay only for specific actions from the Facebook ad. Suppose, if you want them to download an app, this will be the metric you are interested in.
ROAS is the total conversion value divided by your advertising costs.
When setting up your ad on Facebook, our best among digital marketing companies in kolkata always takes into consideration a marketing objective from 3 options:
Once the objective is set, your target audience must be abruptly defined. To create a Facebook audience, we include your ideal customers’ characteristics and users using this profile become more prone to viewing your ad. Adding exclusion parameters is essential for keeping your ad expenses minimum, by preventing an audience overlap.
Moving on to using appropriate keywords, which will contribute to your SEO, we make sure that your ad has a compelling headline and description. We always include a CTA button, aligned with your desired action.
By including photos, videos, or carousels, our best among the digital marketing companies in Kolkata make it visually engaging as well.
Split testing further makes your ad fine-tuned, by comparing different versions and testing them out against each other to see which one works best. Another reason why we’re among the top digital marketing firms is that, we keep tracking and optimizing, by keeping a record of our campaign data. This data allows us to make constant improvements- and, if you are not getting many clicks, then it is time to play with the content.
Closely tracking data also allows us to optimize Facebook Ads for your Brand, components, and overall performance.
Digital Piloto, June 22, 2021
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