Think about the flavor of Maggie our moms used to give us for our school lunch. What about drinking Rasna during our summer vacations? Have you ever tasted those roadside candies sold by hawkers standing outside our schools?
Do thinking about these memories still triggers you optimistically? For me, the answer is yes.
This is called a feeling of nostalgia, and everyone experiences it at one time or the other.
So, what do you think if we use nostalgia as our marketing technique? Isn’t it a great idea to bring potential clients to our brand?
Calm your curiosity by going through this outstanding blog that will give you incredible knowledge about the topic.
Nostalgia marketing is a strategy of entering into the familiar, and positive memories of the clients by way of using nostalgia.
During the pandemic, when we all were stuck inside our homes, you must have experienced the old series on television.
And according to a recent study, it was more than 50% of viewers were finding old movies, and TV shows interesting.
This is the power of nostalgia that has brought the consumers inclined toward the TV shows that made them remember their youth.
Nostalgia has been a true friend of many individuals during the lockdown. It helped them cope up with stressful situations, boredom, and even loneliness.
You must have seen many brands that run their marketing campaigns based on nostalgia marketing.
Let me give you an example of the latest Netflix Web series named “Stranger Things”. This series has taken us to the memories of the 80s. The use of 80s pop culture elements, bigger hairs of the kiddos, vintage kitchen, thick carpets on the floor, all this has come up as a great nostalgic marketing. If you have checked out the Bacardi Advertisements for many years, they have launched “The Party Circa 1957” which has grabbed the attention of most viewers. Youngsters dancing in a pub, females wearing vintage gowns, and dresses, with the perfect elegant 50s hairstyles, can be undoubtedly called proper nostalgia marketing.
The advertisement for “Amul” could never be forgotten when the actress Smita Patil acted miraculously churning the milk. Females holding the milk hog on their heads in the village have taken us back to the 90s and 80s. This impacted the audience positively.
Amul has launched another advertisement in 2011, holding the same marketing strategy.
Nostalgia marketing has helped and is continuously helping many businesses grow and brands get fruitful results in the modern scenario.
So, why don’t you try this strategy for your business as well?
The bottom line says that entering emotionally within the minds of the consumers and triggering their positive thoughts can take your business to reach heights. Nostalgia marketing is an enhanced technique being used for many years and making the business gain success. So, try now, and make your business turns even bigger.
Sanjay Dhar, November 18, 2022
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