Sensory marketing is a new and future field of study that discovers how to use the five senses to influence a customer’s insights and feelings. Online, this sort of marketing is often used to upsurge appointments and cheer customers to buy a product or service.
Keep reading for some concrete ways you can use sensory marketing online to drive engagement with your customers!
One way to use sensory marketing online is to include visuals that stimulate customers to reach out and touch the screen. This could be done using images or videos that feature close-ups or people interacting with the product. Descriptive words can also be used to evoke a sense of touch, such as “smooth,” “silky,” or “soft.”
Another powerful sense is sight. You can use high-quality images and videos to catch a customer’s eye and hold their attention. Your website design should also be aesthetically pleasing and easy to navigate. If a customer can’t find what they’re looking for, they’re likely to leave your site without making a purchase.
It is one more important sense that can be used in sensory marketing. Many people listen to music or podcasts while browsing the internet, so why not take advantage of this by incorporating audio into your Digital marketing campaign? For example, you could create a short video with background music that plays when someone visits your website.
Smell is a less normally used sense in sensory marketing, but it can be operative nonetheless. One way to incorporate smell into your campaign is to send customers samples of your product (if it’s something that can be sniffed) with their acquisition. You could also include a coupon for a discount on future acquisitions if they enjoyed the trail of the product.
Taste is an additional sense that can be used in physical marketing, though it’s usually not as real as the others. One way to include taste into your movement is to send customers samples of your product (if it’s something that can be tasted) with their purchase. You could also include a coupon for a discount on future purchases if they enjoyed the taste of the product.
If you want to launch a successful sensory marketing campaign, start by incorporating visuals that appeal to one or more of the five senses. Then, use descriptive words to further engage all five senses.
Finally, make sure your website design is aesthetically pleasing and easy to navigate.
By following these tips, you’ll be well on your way to driving online engagement with your customers!
Digital Piloto, September 23, 2022
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