As an entrepreneur, what do you think about Ad Creatives? Do you feel it is the best idea of advertising your brand and boost your sales?
Indeed, it’s true.
An enhanced way to engage your audience, hence converting them, the use of Ads creatives is tremendously increasing. But have you ever thought that Ad Creatives should be based on your business model?
Most companies design Ad Creative according to their brand model. For say, Blinkit, a grocery brand has a brand color Yellow, so you will see most of its Ad Creatives including a yellow template.
This helps the audience to recognize the brand in a single go. A marvelous visual with great content creates a perfect Ad Creative.
But do you think when choosing an Ad Creative only color matters the most? No, absolutely not.
An Ad Creative truly represents the business model. So, there are some effective points to explain what to consider while selecting an Ad Creative.
Creating an Ad for Facebook, Instagram, or any other social media platform must highlight your brand. The right shapes, font sizes, font styles, logos, and colors, all of them are a part of the brand.
But, for making an audience aware of your brand model, some points should be noted before choosing an Ad Creative, let us check a few of them,
Advertisements are meant to be created for promoting of brand’s products. So, an Ad Creative should include crisp content copy about,
Using eye-catching icons makes the audience aware of your products quite conveniently. For example, if your brand deals in Honey, and honey-related products, and you are posting one of your newly launched honey products through your Ad Creative, then explainers are quite important.
This makes your product interesting for the audience to buy.
While choosing an Ad Creative, keep your business model in the mind. Every business should have testimonials and client reviews.
Adding these reviews to your Ad Creative will prove quite fruitful for the brand. The trust of the audience is built by adding client reviews for various products or services you are dealing with.
Using recognizable quotes and logos in an Ad Creative will bring familiarity with both of the audiences, and hence your potential clients will increase.
Showcasing the way other clients and celebrities are availing of the products or services will make even more difference.
An Ad Creative should never be a messy or lengthy one. Creating very precise, and to-the-point Ad Creatives better showcases your brand.
Every Ad Creative should contain eye-catching content, including the brand color in the copy.
Before choosing an Ad Creative, don’t forget to add humorous content. You have mostly checked out the posts of OREO, it always adds some humor to their posts.
For example, “There is no ‘I’ in the Oreo, but there is crème”. This content was written in between the two halves of an Oreo. Isn’t it great?
This is truly defining the brand product, and attracting the client with a flavor of humor in the Ad Creative.
So, designing an Ad Creative isn’t the best idea? Based on your business model, you should choose your Ad Creative in a brilliant way. Taking care of the above-mentioned points will make your Ad an outstanding one.
The bottom line suggests that designing and selecting an Ad Creative has to be based on your business model. This helps in engaging most audiences towards your brand and boosting sales.
Digital Piloto, November 4, 2022
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