With the ever-rising levels of plastic and pollution burdening our planet with toxicity, more and more brands and companies are taking a greener approach to their business to reduce their environmental impacts. Whilst green marketing is not that new, you still may not have heard of it. However, in the world of business, especially in recent times, it’s becoming essential to make sure your company is environmentally (or, at least, socially) conscious.
Why? This is because not only will you be saving the planet, but you’ll also appeal to a wider audience through your effective green marketing strategy. A new generation of those calling for environmental sustainability from the brands they buy. It’s not a trend, and it’s definitely not a fad. It’s where the world is heading towards, so, to get ahead of your competitors, get there sooner. You’ll be doing good for your business, as well as saving the environment too.
Let’s begin with what exactly is green marketing. Sometimes known as eco-marketing or environmental marketing, green marketing is about marketing products and services in a way that highlights the environmental benefits of using them. This can be products that:
And for those companies that don’t have a product and offer a service? Well, for you, it’s a little different. You’ll be doing a bit of green branding, which involves making sure that you do everything within your power to reduce your carbon footprint and waste to be more environmentally friendly. If you’re a driving service, like a taxi company, are you using hybrid cars with less emissions? For those based in an office, are you making sure your paper is recycled? If you are, then make sure it is known to your customers – because this is what green branding and environmental marketing is all about. It’s about companies becoming more aware of their social responsibility and understanding the environmental impact of some mass production.
Aside from the fact it’s beneficial to the future of the planet, that future generations will inherit, going green means that you’ll appeal to more to consumers. More and more people are becoming environmentally aware, and they’re looking at products that are sustainable, green and eco-friendly. Like we’ve said, you may say an increased influx of business, if you’re promoting your brand as green, because people care about the future of the planet. It’s emotive advertising in a way, which really hits home to some consumers.
According to The Balance: Small Business, 55% of consumers are willing to pay more for eco-friendly products, the study revealed in 2014. Further data found that 52% of consumers check the packaging, to see if the product is sustainable. So, if you think going green might be a detriment to your business, you’re wrong… Your marketing campaigns can feature a little bit of green in them, like some of the big players in the world of business… Some of the most successful companies across the world have gone green or taken steps to become more environmentally conscious- including Apple, Adidas, and Lush.
If winning over new customers and saving the planet sounds appealing to you, then you’ll need to start your green marketing/branding journey. There are a few things you can do to make sure it’s known that your products/services are green.
If you don’t have a product that is eco-friendly, consider supporting a cause. Many companies invest in charities or even fund their own efforts to help the environment. Your work can be promoted on your website.
Could you replace your products with a greener option? Investing in concepts of green marketing will be the future of your corporate social responsibility, so why not get ahead and invest early today?
Emphasising the importance of being green to your staff is great, however, you need to practice what you preach to improve your business. If you’re committed to saving the environment, then you should ensure your staff are too, especially in the workplace. Make sure there’s recycling and discourage wasteful plastic products. Replace plastic cups with reusable ones, and water bottles with water coolers. You can use social media to show how your staff are committed to going green.
If you want to start marketing your business to emphasize your environmental awareness, we can help with your green marketing campaign. We’ve had years of experience in digital marketing, and know what works and what doesn’t. Our work in branding and content ensures that your green business will be presented in the way you want. Whether it’s subtle like Apple or well-known like Lush, you can bet we’ll market and brand your business in line with your vision.
Save the planet and help your business thrive, what are you waiting for? And remember, going digital saves paper. So, begin implementing your effective green marketing strategy, and improve your business with us today. To discuss your green marketing strategy, visit our top SEO agency in Dubai- or, you can contact us directly over phone.
Digital Piloto, July 16, 2021
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