10 Trends In Digital Marketing In 2022

With the foundation being a strong and trending marketing strategy, growth becomes irreversible.
Gaining attention from the right set of customers at the right time ain’t an easy task. We are a leading digital marketing consultancy, and we’re here to boost your business in the age of the internet. With the first quarter of 2022 approaching an end nearby, we’ve studied the digital marketing trends that are here to stay year-round.

Top Digital Marketing Trends in 2022

1. Inclusivity.

Inclusivity and equality in terms of races, sexualities, religions, physical and learning disabilities, and many more- that’s what youngsters and marginalized groups expect an optimistic brand or business to be today. You may utilize imagery and/or videos, or social media and/or blogs, or even the line of products that your brand offers, to be a part of this generation’s lifestyle. A recent study by Accenture shows that:
    • 41% of shoppers have shifted their business away from retailers that do not reflect on the importance of identity and/or diversity; and
    • 29% of consumers are willing to switch brands that do not showcase enough diversity, particularly those belonging to ethnic minorities and the LGBT community.

2. Featured snippets.

2022 SEO marketing trends are now prioritizing Google’s featured snippet above all else. This shift from landing on position number 1 on the first page of Google to position zero or the featured snippet right on top is a transition that’s taking over digital marketing like a wildfire rage. Why?
    • It displays a lot of extra, relevant information so customers get their answers without having to click on it to read further. It may contain a simple step-by-step guide or a definition, so you must ensure proper formatting for your content.
    • Usually, bulleted lists or table structures are more preferable.
    • A featured snippet is often read aloud by Google’s Voice Assistant.
Top Digital Marketing Trends in 2021

3. Sustainability.

As 81% of consumers strongly believe that companies should be associated with environmentalism in some way or the other, a popularity boost among younger customers has been noticed particularly for the sustainable and eco-friendly brands in the market. From branded reusable tote bags to green themes as a brand’s visual identity- every sustainable measure counts, but only if it’s visible to the target consumers out there whom you’re trying to attract and/or retain.

4. Influencer content.

Premier influencers are a big deal nowadays. With such large numbers of followers and connections, if they do get the chance to post/to speak/shoot on behalf of your brand, you’re all set to take off your brand at a very early age as well. You just have to pick the right influencer depending on the products or services your brand is all about.

5. Customer segmentation.

Or, grouping your target audience by certain traits, characteristics, or behaviors, for example, demographics, religions, and shopping habits. The idea is to have a large number of small marketing campaigns targeting specific and segmented audience groups, instead of having a small number of large marketing campaigns targeting the general audiences. For example, segmenting your small and big spenders, and sending them specifically targeted newsletters will help your brand gain more attention than generally targeted ones.

6. Interactive content.

The best practice if you desire more engagement! Quizzes, surveys, contests, giveaways, polls, and other such interactive and enjoyable content might just work wonders for your brand. But, only if done the right way! Although interactive content has been all over social media and YouTube for quite some time now, its true potential is only being recognized these days with high customer engagement across the web, owing to the pandemic panic and lockdowns.

7. Voice search SEO.

We don’t use quite the same keywords when we talk as when we type. And, since its advent in the market a few years ago, Google’s Voice Assistant has been expanding ever since. Hence, it’s better to get into some research regarding this difference and getting the right keywords in place before putting your content up there. [embed]https://www.youtube.com/watch?v=wKengeAJpHA[/embed]

8. The “near me” local trend.

In some way, it can be said that local SEO is more powerful compared to broad SEO. This is because those searching for a particular type of business in and/or around their residential location intend to purchase something or the other, hence it’s not a very tough job to catch their eyes. “Google My Business” lets you claim your business in the list or create a new one.

9. Social media shoppers.

Posts on social media that directly connect shoppers to product checkout tend to increase conversions to great extents by simply making the entire checkout and payment process a lot shorter and aligned. Facebook and Instagram are the leading places where such trends are executed mostly.

10. Micro-influencer strategy.

Micro-influencers are more like average people, but they have many larger-than-average followers across social media. If you can attract even a few of them, you’ll have enough followers at a much less cost and with much lower efforts. Though not as big fan-following as the premier influencers, adding up a few micro-influencers’ followers will result in more or less the same numbers. With the foundation being a strong and trending marketing strategy, growth becomes irreversible. And, as far as profits and ROIs are concerned, growth sets the base for customer attraction and retention, both.

Digital Piloto, April 21, 2021

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