5 Digital Marketing Trends to Watch in 2022

Current Online Marketing Trends to Watch in 2022

The coming year will exhibit paradigm shifts in the methods of online marketing. Disrupted by the covid-19 pandemic marketing landscape has changed on a global scale. It has coerced businesses to think and implement ideas out of the box. The real estate sector was among those sectors on which the pandemic has profoundly affected since its commencement in 2019.

Current Online Marketing Trends to Watch

The magnitude of the impact of COVID-19 on the Indian real estate sector can be understood from the fact that the industry has suffered a loss of over Rs 1 lakh crore since the covid-19 broke out. Further, the net leasing rates slid by 33% in 2020, and the average commercial property prices declined by 7-10%.

Thankfully, the pandemic seems to have receded. Businesses are trying to stand back up. And it is imperative for the Indian realty sector to look beyond existing marketing techniques to gain lost ground. Some of the digital marketing trends to out in 2022 emerged in the past five years but haven't gained enough popularity. However, other trends are relatively new and hold promise for all businesses with an online presence. Read on to know about five digital trends realty marketing businesses must learn and adopt in 2022.

The digital marketing industry is growing faster than ever. Digital marketing services in the USA are being used by companies of all sizes, to help them improve their online presence and increase sales.

The Downfall of Cookie Tracking

In 2020, Google sent shockwaves across the digital marketing industry by announcing it would be depreciating third-party cookies on Chrome by 2022.

According to a recent study by Epsilon, today, an estimated 80% of marketers depend on third-party cookie data, and 70% think that the depreciation of third-party cookies will result in a downward slide for marketing technology. However, the company has asked marketers to migrate to a privacy-complaint platform that is expected to be introduced by the end of 2022.

Google is continuously coming up with updates regarding its initiative on the official Privacy Sandbox; Privacy Sandbox initiative will seek to design web technologies that both guard people's privacy and provide companies and developers with the tools needed to build thriving digital businesses, according to Google. It would be a smart move by marketers to embrace this shift.

Consumer-Centricity’s Role Marketing Strategy

Companies need to place customers at the core of everything they do. Gone are the days when building a reputation meant building great projects alone. Customers expect more of an involved customer-centric experience from the developers they're purchasing from.

Online marketing has undergone some rapid shifts over the last five years. Every year we see more brands rising in the ranks that reject traditional business models and make "rules" in favor of the consumer. Below are a few ways that can be adopted in this context.

  • Research and understand your audience
  • Define your customer experience strategy
  • Tell a story through your brand
  • Provide a personalized experience
  • Implement LiveChat or a Chatbot function
  • Reach your customers on social media
  • Utilize a multichannel marketing strategy
  • Continue utilizing email

Rethinking the Marketing Talent Pool

Marketing is going to become progressively data-driven in the coming days. Marketers need to comprehend this fact and work towards integrating professionals from data-science backgrounds in their marketing teams. Ignoring this fact should be like burying one's head in the sand in the face of adverse conditions.

However, data scientists alone won't be sufficient in a successful overhaul of the marketing pool: website and application developers, marketing and sales strategists, ad experts, and content strategists are going to play an equally vital role.

As with any task, collaboration and teamwork remain the mantra for success.

Elaborate, User-inclusive Content Marketing Strategies

Like any other venture, the real estate marketplace is also becoming increasingly diverse. Inclusive marketing works by reaching a larger audience of potential buyers by looking past cliched notions of sex, age, race, income, sexuality, language, location, and religion to highlight common pain points and experiences and make sales.

With such diversity among customers, especially in a geographically and culturally diverse country like India, your customers want to see themselves and their lifestyles reflected in the products they buy. They want to be seen, heard, and represented by these brands.

Understanding this concept is crucial in helping businesses stay relevant and profitable in the future.

Making baseless assumptions about the demographics of your target could hurt your marketing and business prospects. Embracing inclusive marketing, however, would unveil several benefits to you.

Content marketing is a newer strategy for promoting content on websites. This strategy involves creating engaging and informative stories that are useful to readers and publishing them on sites with high traffic.

A.I. Reshaping Influencer Marketing

According to a report by GroupM INCA, the Indian influencer marketing industry should surge to Rs. 900 crore by the end of 2021. Also, the market is expected to rally at a compound annual growth rate (CAGR) of 25% till 2025 and reach a size of Rs 2,200 crore, the report added.

A.I. Reshaping Influencer Marketing

In a sector, referrals by close acquaintances continue to be a significant force behind sales, and influencer marketing should strike the right balance between word-of-mouth referrals and traditional advertising by bringing an element of authenticity and resonance to the message. A.I. Powered platforms have proven to be efficient tools for matching brands with suitable influencers. But, finding the right influencers is a time-taking task.

With the assistance of AI-powered systems, a marketer's job can be simplified manifolds. Using this, marketers can collect all the data they need to make informed decisions, track trends, and bring inboard influencers that are best suited for them in a jiffy. Plus, A.I. makes it easy to differentiate between computer-generated and real-life influencers by allowing a pattern/footprint analysis amongst the followers.

Concluding line

With this, we have come to know about the five emerging ways of digital marketing trends to watch out for in 2022, with new ideas and technologies emerging constantly. After the pandemic, the way we approach lives is not going to be the same. The real estate industry must stay vigilant and ready to embrace recent trends in the arena of digital marketing. The focus should always be on reaching out to consumers and tailoring tactical strategies to target potential demographics.

Good SEO can improve your user experience, traffic to your website, and search rankings. Here are some of the future marketing trends to watch in 2022.

Digital Piloto, December 20, 2021

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