Email marketing is a one-to-one communication with your customers and gives you the advantage of customizing, personalizing, and segmenting, based on almost limitless combinations of factors. Here’s how our digital marketing agency in Brazil composes strategies for your start-up, to get you on the right track for success build your foundation with email marketing.
It is the most cost-effective among digital marketing strategies that generate positive results. It helps you reach the broader target audience, drives in more web traffic, boosts sales, and increases income.
A well-targeted email list allows you to customize what content your readers will see and read, thus providing better brand recognition and awareness, to build strong customer relationships.
We collect and create a library of email addresses over time through your blog, website, and other marketing channels, which represent people who willingly subscribed to your mailing list to receive emails, newsletters, and other marketing messages. Our digital marketing agency in Brazil creates appealing and engaging landing pages and adds subscribe buttons to your website pages, as the list needs constant expansion.
Subscribers will not stay long, if they are not getting quality content that gives solutions to problems. We nurture your prospects, and turn them into leads, by creating interesting subject lines, headers, and introductions that trigger curiosity and entice them to click. We personalize emails by developing emails keeping your ideal buyer in mind. The goal is to satisfy the requirements of a particular segment of your email subscribers.
We use these consumer’s personal information, such as purchasing history, to launch targeted email campaigns. This lets us segment your buyer persona and target them more efficiently.
Further, mobile marketing is effective because it lets us obtain valuable user data for marketing purposes, to target buyers effectively based on geographic location, age, interests, and other metrics. These indicators help us reach your marketing persona with effectively targeted and customized messages.
If you are an e-commerce site, then you are probably used to seeing abandoned carts regularly. Our remarketing strategy has been extremely effective in bringing visitors back to complete their purchase. Visitors can be reminded of what they left in the cart, and possibly even be offered an incentive to complete the purchase. Discounts and free shipping often sway the purchaser.
We often find that sending an email on the weekend tends to be more successful- inboxes are emptier and subscribers tend to have more time to read and click on CTAs.
Email marketing will always be a part of any digital marketing plan. Our top digital marketing agency in Brazil helps clients build email lists and utilize the most effective strategies to get them more leads and conversions. If you are unsure of where or how to start, contact us today- we’ll get you the brand recognition and awareness that will improve your bottom line.[audio mp3="https://www.digitalpiloto.com/blog/wp-content/uploads/2021/06/Build-your-Foundation-with-Email-Marketing-Best-Guide-for-Start-Up.mp3"][/audio]
Digital Piloto, June 25, 2021
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