Let’s Get Digital: An Introduction to Digital Advertising

What is Digital Advertising

Digital advertising is one of the most effective ways to reach your target audience. But what exactly is digital advertising, and what are the different types of digital ads out there? In this blog post, we'll give you a crash course in all things digital advertising. By the end, you'll know the eight different types of digital ads and be able to put together a digital marketing strategy that's customized to meet your business goals.

Let's get started!

What is Digital Advertising?

Digital advertising is the use of digital technologies to deliver promotional messages to customers. Digital advertising can take many forms, including banner ads, search engine marketing (SEM), social media ads, email marketing, and more. The key difference between digital and traditional advertising is that digital advertising allows businesses to track data and measure results in real-time. This data-driven approach allows businesses to adjust their strategies on the fly and fine-tune their targeting to ensure maximum impact.

Types of Digital Advertising

Now that we've answered the question "what is digital advertising?", let's take a look at the different types of digital ads available. Here are 8 of the most popular types of digital advertising:

Types of Digital Advertising

1. Native Advertising

Native advertising is a type of paid media where the ad unit is specifically designed to blend in with the surrounding content. Native ads are often found in social media feeds, as sponsored posts on blogs, or as in-feed units on news websites.

2. Email Marketing

Email marketing involves sending promotional messages (often in the form of newsletters) directly to customers via email. Email marketing can be highly segmented and customized to individual users, making it one of the most effective types of online marketing.

3. Social Ads

Social ads are advertisements served on social media platforms like Facebook, Instagram, Twitter, and LinkedIn. Social ads allow businesses to target specific demographics with laser precision.

4. Display Ads

Display ads are banner advertisements that appear on websites and apps across the internet. Display ad networks like Google Display Network and AdRoll reach millions of users across millions of websites, making them a powerful tool for building brand awareness.

5. Retargeting Online

Retargeting (also known as remarketing) is a type of online advertising that allows businesses to serve ads specifically to users who have already visited their website or engaged with their brand online. Retargeting is an effective way to keep your brand top-of-mind for potential customers who may not be ready to buy just yet.

6. SEM

SEM stands for search engine marketing - a type of paid advertising that allows businesses to bid on keywords related to their products or services to appear higher up in search engine results pages (SERPs). SEM is an effective way to drive targeted traffic back to your website from users who are actively searching for what you have to offer.

7. Mobile Ads

Mobile advertising refers to any type of paid advertisement served on a mobile device, such as a smartphone or tablet computer. With more people than ever accessing the internet from mobile devices, mobile ads have become an essential part of any successful digital marketing strategy.

8. Online Video:

Online video advertising comprises both pre-roll (ads that play before a video) and mid-roll (ads that appear during a video) placements served on platforms like YouTube, Facebook Watch, and Hulu. Thanks to platforms like these, online video has emerged as one of the most popular types of digital advertising in recent years - and for good reason! Online video offers businesses an opportunity to tell their story in an engaging and visually compelling way.

The Concluding Thought:

As you can see, there are lots of different ways you can advertise online - and each has its unique benefits and drawbacks depending on your business goals. The key is finding the right mix of strategies that work for you and then constantly testing and tweaking your campaigns until you find what works best for your business model. If you're feeling overwhelmed by all this talk about digital marketing, don't worry! We're here to help.

At Digital Piloto, we specialize in helping businesses navigate the ever-changing landscape of online marketing. Contact us today for a free digital marketing consultation call with one of our expert consultants. We'll help you develop a custom digital marketing strategy that's tailored specifically to your business goals. And we'll even throw in some free advice! So what are you waiting for? Let's get started!

 
 

Digital Piloto, December 14, 2022

 

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